NCAA - Ad Campaign

When the NAACP set an ambitious fundraising target for affordable housing, education, and job-search programs, we produced a video strategy built for attention—and action. Our crew filmed impact-driven interviews with organizers and beneficiaries, layered them over cinematic B-roll of the event space, and wove the story into 60-second reels optimized for Instagram, Facebook, and TikTok. Custom set design, punchy lower-third titles, and feel-good lo-fi tracks gave the pieces a polished yet approachable vibe. Released in a staggered ad campaign the week of the event, the videos generated above-average click-throughs, fueled shareable social chatter, and helped the NAACP surpass its donation goal before the final speaker took the stage. Proof that strategic event videography can transform community momentum into measurable results.