23rd Veteran Ruck Life - Ad Campaign

The 10th-anniversary Ruck Life march demanded content that matched its mission’s grit and heart. We stationed a two-camera interview team at basecamp while our drone unit patrolled the ridgeline, securing sweeping shots of hundreds of backpack-laden participants cresting Mount du Lac. Throughout the eight-hour day, we logged more than 30 veteran & volunteer stories—veterans describing newfound community, EMS pros explaining why mental-health support matters, and city officials endorsing the cause. Back in post, we repurposed the footage into 11 platform-specific deliverables: organic hype reels, sponsor-tagged paid ads, and OTT spots optimized for connected-TV placements. Though final donation numbers are still rolling in, the campaign has already boosted registrations for 2026 and amplified 23rd Veteran’s voice in the Duluth region—proving that strategic event videography can turn miles into momentum.